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One way to generate hype is by playing hard to get. So, how do you stand out and get people talking about and signing up for your new thing? Generating hype around the launch of a new product or platform is high stakes for brands operating in an online ecosystem already saturated with social media apps and channels. Update: As of this update, Shuffles by Pinterest is no longer invitation only. Is it truly the next big app or is it just hype? In this article, I'll share how the Shuffles app works so you can decide for yourself. Everyone's talking about the new Shuffles app by Pinterest, but getting an invite code is nearly impossible.
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